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Breakthrough celebrity endorsements market crisis - Germany more than food to start the mascot endorsement by the market is certainly
CreateTime:2012-4-11 11:11:16 Hit:3234

      Recently, the food security crisis after another burst of consumers into panic panic in the first Sudan Red, Schomburg agent after the milk powder, the contraceptive fish chopsticks food security crisis, so that consumers lament businesses unscrupulous I associated stars endorsement of the products in question, without exception, been condemned. To this end the authorities have also introduced a policy to deal with the spate of food safety storm.
"Measures" with special emphasis on social groups or other organizations, personal recommended food to consumers in a false advertising, the consumers' legal rights are being infringed, jointly and severally liable with the food producers and traders. Because of the NPC's legislative requirements of the brand ambassador should bear the joint responsibility of food safety, and dare not risk a lot of stars on this bill after the introduction, claiming that no longer take in food advertising campaign or astronomical endorsement.
To this end, the German multi-brand public relations work re-sort, select the virtual brand image to replace the traditional celebrity endorsements, both to enable consumers to Germany more than food image with intuitive and clear understanding Apart from celebrity endorsements fees, celebrity public relations and branding costs. Virtual brand image will be able to become a very successful brand case, Germany Food vision priority to establish is own brand image spokesperson, marketing model, plus a wide range of international inside and outside the covered product, price, distribution, sales, e-commerce and marketing strategy implementation within the various fields within the enterprise network, but just ten years time, German food has grown into China for the original country sales involving large-scale global food Kingdom.


Germany and more food (Xiamen) Co., Ltd. is the country's largest rice cracker production base, advanced technology, superior quality products and services to meet the needs of individual users and continued to the import of Thai rice as raw materials to produce high quality rice crackers, to provide customers with delicious, healthy food. With the growing pace of development of the company, the company's products in the types and flavors gradually towards the direction of diversification, so far the company has developed nearly 100 different flavors of the ten categories of products sold at home and abroad.
Integrity, efficiency, quality and dedication of Germany's many corporate philosophy
The sincere hospitality, honor, business practices and moral conscience of Germany
Developed a variety of high quality, good taste of food to meet the requirements of our customers is a German multi-purpose
      
Multi-brand public relations in Germany re corporate culture of Germany more than the principle of re-Shuo rest assured that the food signs, abandoned blind endorsement of the big stars do not own virtual brand image, establish a clear, authentic German brand ambassador, a move not only Germany major distributors also harvest frequency abundance is very definitely in the market under a tide of consumer support and recognition. Multi-brand image in Germany has caught on to the brand marketing activities in the food industry and the whole marketing industry has a record of the descendants of the industry and myth, far ahead of its marketing concept to become a role model and leader in the industry.